BRAND CONCEPT" This is art, and it is a toilet."

ARTOLETTA is the first art work in the world succeeded in using toilet as a Canvas. This artwork yielding innovative and ecological Art has a policy to use only a sustainable toilet = Canvas and gave birth to a new history in the relationship between Art and Life. The concept “ This is art, and it is a toilet ” implies our desire that the Canvas being a toilet inevitable for life, induces people’s participation in environmental problems and moral reform to a normal practice, and Art yields a new universal value together with consideration and empathy passed to viewers.