MAISON & OBJET PARIS Exhibition in January 2024 “NEW COLLECTION”
MAISON & OBJET, one of the famous professional salons attracted the industry, was held in Paris during January 18 through January 22, 2024 in Paris. More than 2,500 selected brands joined the event from 60% of the countries over the world. During this 5 days period, approx. 70,000 people visited the event, which is a big success of the salon. We hereby show you ARTOLETTA’s new collection “ Homage to Artists of the Mid-20th Century ” which became a hot topic on site among many artworks with latest trends or innovation.
Maison et Objet started in 1994, i.e. 2024 is the 30th aniversary. The exhibition heated a lot and all M&O funs over the globe were charmed by the brilliance and brand communication power during the 5 days. The new ARTOLETTA was released with a concept of « This is art, and It is a toilet. » and with theme of « Homage to Artists of the Mid-20th Century ». It is inevitable that toilet shall function as a necessary art for our lives and the new version is a work realizing the thought that people are able to start participation in environmental issues, and revolution of social morality as a natural deed. The works were featured broadly by French National Television, the national newspaper Le Mond and other media in France and Japan, which was a gorgeous pre-start of 10th aniversary of ARTOLETTA in June 2024.